Strategy & Research
Without an overarching strategy your marketing is just chaff in the wind.
Strategy sets a target and shapes your processes and collateral. Before we begin, we figure out the who, what, why, where, when and how of the process. We spend time with you to understand your customers, competitors, and other market trends to ensure that your marketing is underpinned by an effective understanding of the business and the world it inhabits.
Overarching Strategy
Are you instantly memorable?
Your business name defines the nature of your business and its identity. We develop comprehensive marketing strategies starting with understanding your audience and budget, then strategise the best way to reach them across all channels.
What's included:
Market Research
Are you pitching to the wrong people?
Blanket bombing costs a lot and may not hit the target. Strategic marketing is both more efficient and more cost effective. Market research offers crucial insights into your target audience and competitive environment. We perform detailed research to uncover market trends, customer preferences, and competitor tactics.
What's included:
Sales Pipeline
Can your customers become part of your marketing team?
Any interaction between your business and your clients is marketing. To enhance customer experience, we analyse your sales pipeline to identify gaps and refine the process. This involves examining every customer interaction, from initial contact to closing the sale, uncovering opportunities for efficiency and cost savings.
What's included:
Frequently Asked Questions
What does an overarching strategy include?
An overarching strategy includes customer understanding, competitor analysis, market trend analysis, audience definition, channel planning, and a roadmap for execution. We spend time with you to ensure everything is grounded in real business insights.
How long does the strategy process take?
Typically 2-4 weeks depending on the scope and complexity of your business. We take the time to get it right because strategy underpins everything else.
Do you work with businesses of all sizes?
Yes. No matter the size of your business we can work with you to achieve your goals. Our rates are affordable — you don't have to pay full agency rates for the best service.