Branding & Identity
Branding is more than just a logo or something you do to cows.
As a full service marketing company our team can create a whole brand identity that encapsulates everything you stand for now and want to be in the future while also standing taller in a crowded marketing world.
Business Naming
Are you instantly memorable?
Your business name defines the nature of your business and its identity. A unique business name will help people easily identify your company and the products and/or services you offer. Whether you're just starting a business or are evolving into something new, we can create a memorable name you'll be proud of.
What's included:
Brand Strategy
Are you just waving your arms hoping someone will notice?
Branding goes beyond sticking your logo on things. Branding is about understanding your market position and representing your company identity. We use this framework to develop a comprehensive brand strategy, including logo design, brand guidelines, positioning and styling. Our goal is to create memorable and effective brands that hold attention.
What's included:
Brand Guidelines
Are you creating static for your own message?
Without brand guidelines your company goals will be diluted. Brand guidelines support marketing by aligning messaging with business goals and ensuring consistency across all communications. They provide a reference point for staff, graphic designers, developers and writers — a compass by which everyone can do their bit to keep the ship on course.
What's included:
Frequently Asked Questions
What does branding include beyond a logo?
Our branding service includes brand strategy, visual identity systems, brand guidelines documentation, colour palettes, typography selection, messaging frameworks, and positioning strategy. The logo is just one part of a comprehensive brand identity.
How important is a tagline?
A strong tagline highlights why customers should choose you. It can serve as a cognitively sticky part of your brand identity. You have the taglines of Nike, Toyota and KFC living rent free in your head right now.